Creative strategist for DTC brands running Meta ads. Based in Ireland, working with brands in the UK and US.

Ads yourcustomersalready wrote.

Taking on new brands
Statics · AI video · Meta ads

Most brands' ads talk about the formula, the features and the discount. Their reviews talk about something else entirely. I find that gap and turn it into Meta ads that stop the scroll.

I read your reviews and your ads side by side, find what customers rave about that your ads never mention, then build statics and AI video around it. Every line is checked against Meta's rules before it runs.

How I work

0customer reviews read and tagged

0brands' Meta ads broken down

0ads built, statics and AI video

0made-up reviews. Every quote is real.

Static ads

Statics built
from real reviews.

Review walls, comparisons, timelines and us-vs-them. Hover any ad to see the angle behind it.

Static: flip the can before you buy, nutrition label call-outs — Flip the can before you buyFitness energy drink · label zoom

Review headline static: I don't bother with traditional gels anymore — “I don't bother with traditional gels anymore”Endurance fuel · review headline

Comment-bubble static: what people ask about the gym bag — What people ask about the bagGym bag · comment bubbles

Ingredient list static: 10 ingredients, sweetened with stevia — Turn the tub aroundPre-workout · ingredient list · running in MOVE’s Meta account

Lock-screen static: 4:52am, no time for a scoop — 4:52am. No time for a scoop.Fitness energy drink · lock screen

Static: quit plant protein over the taste? — Quit plant protein over the taste?Plant protein · objection headline

Review quote static: can't even tell it's in there — “Can't even tell it's in there”Creatine · review quote

Callout static: will your bottle fit? — Will your bottle fit?Gym bag · feature call-outs

Notes-app static: long ride, 100 miles — Long ride. 100 miles. Hour four.Endurance fuel · notes app

Apart from the MOVE Pre-Workout ad (running in MOVE's Meta account), all ads on this page are spec work: concepts I built as samples for brands I'm not affiliated with. They haven't been run and imply no endorsement. Every review quote in them is real and verified, word for word.

Video ads

AI video that
looks like the feed.

Hook-first UGC-style video, with several hooks per concept for testing. Tap any video for sound.

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POV: you've been choking down bitter preUS pre-workout · hook 1

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Pre-workout that doesn't taste like battery acid?US pre-workout · hook 2

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Bitter old pre vs. Bomb PopsicleUS pre-workout · hook 3

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POV: you quit pre because of the jittersUS pre-workout · hook 1

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5:30 PM pre. 9 PM check-in.US pre-workout · hook 2

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Quit pre because of the crash?US pre-workout · hook 3

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POV: your water bottle comes home full. Again.UK electrolytes · hook 1

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Same gym. Same bottle. Different drink.UK electrolytes · hook 2

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Bored of water mid-session?UK electrolytes · hook 3

The Gap-to-Gains System

Three steps.
No guesswork.

The same process for every brand, whether you sell pre-workout, beard oil or leggings.

01 — FIND

Find the gap

I pull hundreds of your recent reviews, tag every theme, and read every ad you're running in the Meta Ad Library. What customers rave about that your ads never mention is the gap.

02 — BUILD

Build on it

The gap becomes new angles, then hooks in your buyers' own words, then statics and AI video in the formats that work in the feed. Every claim is checked against Meta's rules first.

03 — PROVE

Prove it

We test the new ads against your current best and judge them on cost per purchase, not likes. Winners get fresh hooks, losers get cut, and we go back to the reviews for the next gap.